JCI Kootenay brings back Santa Clause Parade, launches reverse advent calendar for food bank

The Cranbrook Santa Claus Parade is returning for its 55th year, with JCI Kootenay inviting businesses, community groups, organizations and families to take part in the holiday tradition.

The parade is set for Saturday, Dec. 5, at 5:30 p.m. in downtown Cranbrook.

The route begins at Baker Street and 8th Avenue South, travels along Baker Street to 12th Avenue South, then loops back along 1st Street South to Rotary Park.

Float registration open

Organizers are encouraging entries of all kinds, whether a decorated vehicle, a festive float or a creative holiday display. Those wishing to take part can register by emailing SantaClaus@jcikootenay.com by Nov. 28.

Reverse Advent Calendar to support Cranbrook Food Bank

JCI Kootenay is once again partnering with the Cranbrook Food Bank to help local families through the 2026 Reverse Advent Calendar, which runs from Nov. 11 to Dec. 4.

The initiative encourages residents to give rather than receive. Each day features a suggested food or household item the Food Bank needs, including canned goods, pantry staples, personal hygiene products and holiday meal essentials.

Residents can collect the items throughout the campaign and drop them off at either of two locations:

• Ground Floor Coworking Space, 131 7th Avenue South
• Cranbrook Visitor Centre, 800C Baker Street

JCI Reverse Advent Calendar. (Image supplied by JCI Kootenay)

Donations are accepted Monday to Friday, from 9 a.m. to 5 p.m. The full calendar is available through JCI Kootenay’s social media channels including Facebook and Instagram. 

JCI Kootenay will also collect donations for the Food Bank through its annual Loonie Drive during the parade. Additional details will be shared closer to the event.